The 21st century is the era of the new economy, the new economy is essentially a service economy. Tangible products to meet consumer demand is gradually declining proportion, the value of service is becoming more and more important, entered the era of winning service, more and more enterprises will core competition to service centered on the cage, and in the entire service after-sales service accounted for a particularly important position.
Hardware business high income after sale service also has the knowledge"
Do the "depth" of the after-sales service although at present a lot of enterprises has gradually set up the hardware products exclusive service department, but due to the influence of traditional building materials extensive primary service idea, service function department in many hardware companies still useless, or in the process of dealing with the problems, appear extremely easily mutual prevarication and procrastination phenomenon.
According to conventional thinking, general hardware brands in the terminal customer pre-sales consulting guidance, sales in the process of the details and pay attention to the matters remind perfect, the latter part of the installation and after-sales service and other aspects of the interface, executive staff's sense of responsibility, problem processing timeliness is the depth of the service of the most intuitively reflected.
Create a stable growth of customer groups according to building materials network to understand and after-sales service experience is always restricted many hardware business development short board, a lot of time after-sales service is the embodiment of brand culture. This not only requires companies to provide consumers with quality products, at the same time, but also on the brand of after-sales service has a higher demand.
If the hardware brand simply rely on the competitive advantage of the price, it is not able to dig into consumer demand for the two time. Hardware products in this regard is chosen to quality as the cornerstone, and from the service side, to provide consumers with a good shopping experience. This is a strong guarantee to maintain the competitiveness of the brand market. At the same time, enterprises need to actively build network communication channels. In order to achieve the effective output of brand culture, so that consumers and partners to better cognitive, identity and brand recognition, its value connotation, so as to obtain the recognition and support of the vast number of consumers.
Therefore, the hardware business to the after-sales service to do, to do fine to move the customer's heart, improve customer satisfaction, but also to win the market..